Pengaruh Islamic Branding dan Religiusitas Terhadap Minat Masyarakat Muslim dalam Berwakaf Uang

Rianda Hanis, Pertiwi Alifiani

Abstract


This study aims to look at the influence of islamic branding variables, religiosity variables and attitude variables on the interest of Muslim communities in representing money. This study uses a quantitative approach and Partial Least Squares-Structural Equation Modeling as a data analysis method used to analyze the factors that affect the interest of Muslim communities in the representation of money. Respondents are Muslim communities who have had 141 respondents. The results showed that the Islamic branding variable had a positive and significant effect on attitudes, then the religiosity variable had a positive and significant effect on attitudes.


Full Text:

PDF

References


Alserhan, Baker. Ahmad. (2010). Islamic Branding: A Conceptualization of Related Terms, 18, 34-49.

Ali Jumani, Zulfiqar., Siddiqui, Dr Kamran. (2012). Bases Of Islamic Branding In Pakistan:Perceptions Or Believes. Interdisciplinary Journal Of Contemporary Research In Business. Vol 3, No 9.

Ajzen, I, dan Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall.

Amirul Faiz Osman., Mustafa Omar Mohammed., & Hanudin Amin. (2014). An analysis of cash waqf participation among young Intellectuals.

Ancok, D dan Suroso F. N. (2011). Psikologi Islami Solusi Islam Atas Problem Problem Psikologi. Yogyakarta: Pustaka Pelajar.

As’ad, Abdul Rasyid. (2006). Mengoptimalkan Potensi Ekonomi Wakaf Untuk Kesejahteraan Umat. Makalah.

Asmy, Mohamed., Mohammed, Omar Mustafa., Duasa, Jarita., & Abdullah, Asri Moha. (2016). The Behavioral Intention of Micro Enterprises to Use the Integrated Cash Waqf Micro Enterprise Investment (ICWME-I) Model as a Source of Financing. Gadjah Mada International Journal of Business. Vol. 18, No. 2 (May-August, 2016), 111-130.

Delener, N. (1994). Religious Contrasts in Consumer Decision Behavior Patterns: their Dimensions and Marketing Implications. European Journal of Marketing, 28 (5), 36-53.

Donna, D.R., Penerapan Wakaf Uang pada Lembaga Keuangan Publik Islam. Journal of Islamic Business and Economics, Vol. 1, No. 1. 2008: 93.

Fuadi, Nasrul Fahmi Zaki. (2013). Intensi Nasabah Bank Syariah untuk Berwakaf Uang di Badan Wakaf Indonesia (BWI). Tesis Universitas Indonesia.

Hair, Joseph E, Jr et al. (2014). A Primer on Partial Least Squares Structural Equation Modeling {PLS-SEM}. SAGE Publications,Inc. California. USA

Hox, J.J & Bechger, T.M. (1998) .An Introduction to Structural Equation Modeling. Family Science Review, 11: 354-373. Tersedia di http://hox_98_an+introduction+to+structural+equation.pdf [diakses 10-03-2019].

Hox, J. J. & Bechger, T. M. (1998). An Introduction to Structural Equation Modeling. Family Science Review.

Keputusan Fatwa Komisi Fatwa Majelis Ulama Indonesia Tentang Wakaf Uang. (2002). Jakarta.

Khraim, H. (2010). Measuring Religiousity in Consumer Research from Islamic Perspective. International Journal of Marketing Studies, 2(2), 166-179.

Nafis, Muhammad Cholil. (2011). Aplikasi Wakaf Uang di Indonesia, Al-Awqaf Jurnal Wakaf dan Ekonomi Islam, Volume II, Badan Wakaf Indonesia.

Nasution, Mustafa Edwin. (2005). Wakaf Uang dan Sektor Volunteer: Strategi Untuk Mensejahterakan Masyarakat dan Melepaskan Ketergantungan Luar Negeri. Jakarta: PKTTI – UI.

Ogilvy Noor (2010), “Brands and Muslim consumers”, Keynote address by Miles Young, CEO,Ogilvy & Mather Worldwide, Oxford Global Islamic Branding and Marketing Forum, 26-27 July, Saı¨d Business School, University of Oxford, Oxford.

Saeed., & Ilhaamie. (2014). Religion and Brand Switching Behavior of Muslim Consumers. Middle-East Journal of Scientific Research, 21 (9): 1611-1617.

Shah Alam, Syed. (2012). Is Religiosity an Important Factor in Influencing the Intention to Undertake Islamic Home Financing in Klang Valley?. World Applied Sciences Journal 19 (7) 1030-1041.

Tai, Jacky, Chew. (2012). Brand Management. Jakarta: Indeks.

Temporal, Paul. (2011). Islamic Branding and Marketing – Creating a Global Islamic. John Wiley & Sons (Asia) Pte. Ltd.

Wilson, J. A., & Liu, J. (2011). The Challenges of Islamic Branding: Navigating Emotions and Halal. Journal of Islamic Marketing, 2 (1), 28-42.




DOI: https://doi.org/10.22515/jfib.v3i2.3750

Refbacks

  • There are currently no refbacks.